Erica H.
- Role
- Sr Lead, Marketing Technology at McGuireWoods LLP
- Location
- Richmond, VA, US
- LinkedIn followers
- 500 followers
Experience
Sr Lead, Marketing Technology
Jun 2023 — Present
Steward attorney biography data and content across variety of platforms and data-sources, including website, microsites and blogs.\\\\n- Partner with business development, CRM, attorneys and other internal stakeholders to communicate and clarify web and legal alert requirements.\\\\n- Lead marketing technology coordinators in email marketing campaign and website content production.\\\\n- Key role on implementation of new marketing technology tools, including QA, strategic input, research and development.\\\\n- Collaborate on website content migrations, site search implementation, administration and maintenance. Serve as Sitecore Subject Matter Expert.\\\\n- Maintain and analyze metrics and site diagnostic tools to determine trends and performance insights using including regular maintenance of Google Analytics UA & GA4, GTM, GSC, Siteimprove and site search, related tag updates and monitoring SEO. Assist with integration of tags with third party vendors to optimize campaign performance.\\\\n- Extensive testing, quality assurance due diligence and web cms/tech issue resolution - ensuring functionality, UX and accessibility best practices. Identifying areas of improvement and recommending strategies for site optimization.\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n
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