Erica Goldenberg Grodin
Senior Growth Marketing Consultant @Rippling
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WORK HISTORY
Senior Growth Marketing Consultant @Rippling
Leading affiliate growth strategy across three core product lines (Core, Spend, and IT), building on existing channel foundations while identifying new opportunities for scalable expansion. Partnering closely with internal teams and external partners to grow the affiliate channel through a mix of paid placements, strategic partner recruitment, and ongoing optimization. Focused on driving qualified demand, improving partner performance, and expanding high-impact affiliate relationships across each product line.
EDUCATION
Indiana University Bloomington
Bachelor of Arts (B.A.), Telecommunications, American Studies, Business
ABOUT ERICA GOLDENBERG GRODIN
I build scalable, efficient partner programs for B2B SaaS brands; balancing clean operations with a personal, data-driven approach that helps partners succeed and businesses grow.
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