Erica Gower
Senior Director of Sales at Merrill Gardens
- Role
- Director of Sales at Merrill Gardens
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
Experience
Director of Sales
Feb 2015 — Present · Seattle, WA, US
Responsible for the oversight of six stabilized communities and three new developments from groundbreaking to opening. Work with General Managers and Community Relations Directors to meet monthly budgeted census goals-Liaison between the Seattle Office and field on annual budgets, pricing, sales strategies, owner reports and market development. Review quarterly sales plans for each community to meet their goals. Use metrics, conversion ratios and sales data to ensure plan is solid -Brought focus community from 82% to 95% in 60 days through strategic planning that involved in building staff sales training, lead generation, increasing targeted closing ratios, community involvement and events -Pre-leased new communities in the range of 50%-85% before opening. Opened first of three communities at 35% in the first month without assisted living license-Conduct weekly sales calls for new development and focus communities. Hold regional monthly sales call for General Managers and Community Relations Directors -Responsible for developing and executing yearly sales training for company sales teams and General Managers-Recruit, hire and train new Community Relations Directors in the Pacific Northwest Region. Support General Managers in coaching, performance improvement-Developed with analytic team sales metrics and dashboard to provide quick access to sales business for teams -Plan, organize and oversee the groundbreaking and grand opening events of new communities
Education
Seattle University
BA, Journalism, Public Relations
1993 — 1995
Skills
- Time Management
- Corporate Communications
- Public Speaking
- Social Media Marketing
- Goal Oriented
- Marketing
- Management
- Sales
- Fundraising
- Marketing Strategy
- Corporate Fundraising
- Crm
- Results Oriented
- Organizational Effectiveness
- Relationship Development
- Sales Operations
- Customer Service
- Writing
- Social Media
- Leadership
- Strategic Planning
- Sales Process
- Recruiting
- Advertising
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