Erica Glazier
VP, Brand Partnerships & Sales @Wedding Chicks
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WORK HISTORY
VP, Brand Partnerships & Sales @Wedding Chicks
Boise, ID, US
Spearhead strategic partnerships and multi-channel marketing campaigns for hundreds of brands, including Amazon, PayPal, FedEx, Wayfair, Minted, and Kay Jewelers.•Develop and sell customized campaign solutions that align with client marketing goals and budgets, offering tiered options and multi-touchpoint activations across digital, social, and content channels.•Collaborate with creative teams to design branded photoshoots and content assets, maximizing brand visibility across platforms and campaigns.•Lead strategic campaign planning and execution, including newsletters and social media campaigns, ensuring measurable ROI for clients.•Cultivate and maintain strong client relationships, negotiating deals and providing consultative solutions to drive long-term brand success.
EDUCATION
California State University, Chico
Bachelor's of Science
ABOUT ERICA GLAZIER
I lead brand partnerships and revenue-driving marketing campaigns that help brands reach highly engaged audiences through creative, editorial-first strategy.Currently VP of Brand Partnerships at Wedding Chicks, where I grew from sales into a leadership role overseeing strategic partnerships, integrated campaigns, and long-term client relationships. My work focuses on building custom programs, aligning brand goals with audience insights, and driving measurable value for partners.Outside of work, I’m usually making savory breakfast bowls, white water rafting, fly fishing, watching anything Bravo-related, aspiring to grow tomatoes, or exploring the outdoors with my two dogs.
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