Erica Giraudo

About Erica Giraudo

Strategic merchandising executive with 20 years leading $120MM portfolios and building and managing high-performing teams, recognized for creating high-impact assortments, strengthening brand equity and translating consumer insight into profitable, growth-driving product strategies.

Experience

1. Senior Category Manager

   Amazon

   Oct 2021 — Present · San Francisco, CA, US

   Senior Category Manager for Fresh Grocery, January 2024 to CurrentOwn P&L for a $100MM+ multi-category portfolio within a technology-enabled retail environment, leveraging supplier partnerships, trend insight and customer data to shape annual assortment and promotional strategies that drive sustained KPI growth and margin expansion.• Delivered double-digit YoY growth in 2024–2025 through seasonal assortment strategies executed across four store formats and online channels, in close partnership with cross-functional and external teams.• Identified and led an above-scope initiative to pilot and scale ingredient enhancements for the top revenue program, driving cross-functional alignment that improved quality, reduced out-of-stocks by 25%, and lowered total program costs by 44%.• On-boarded and mentored newly hired Category and Associate Managers, including peer-level hires, accelerating integration across systems, processes, and cross-divisional operations.Senior Category Manager for Women’s Apparel at Style, October 2021 to December 2023Owned product strategy and end-to-end assortment lifecycle for 20+ apparel brands representing 25% of total revenue, optimizing brand mix, expanding incremental selection, and improving in-stock performance across top-volume categories.• Delivered +5% YoY revenue growth through cross-functional execution across vendors, marketing, inventory, and visual merchandising, optimize assortment performance and operational alignment.• Elevated multichannel customer experience by unlocking seasonal fashion initiatives and leading cross-functional training programs, driving +60% total sales growth and a 5% incremental top-line lift.Program Manager Lead for Product Tech,(SME) 2023 Led development and launch of an enterprise Assortment Tool (CMT) for the category, partnering with Tech and cross-functional stakeholders to streamline planning workflows and reduce weekly planning time by 35% through automation and process optimization.

Education

• San Diego State University

  Bachelor's degree, Psychology

  2001 — 2005

• San Diego State University

  Bachelor's degree, Psychology

Skills

• Event Planning
• Business Planning
• Selling
• Social Media
• Budgets
• Time Management
• Inventory Management
• Coaching
• Leadership
• Customer Service
• Strategic Planning
• Retail
• Management
• Sales Management
• Merchandising
• Social Media Marketing
• Sales
• Marketing
• Fashion
• Store Management
• Visual Merchandising
• Recruiting