Erica Minor

Experience

1. Director Brand Communications

   Cenegenics

   Apr 2022 — Present · San Francisco, CA, US

   BestLife Holdings is a Series A startup created to provide a platform of accessible DTC physician-led products and services with the goal of making performance, preventative medicine the new standard in the health care industry. I led the branding efforts for the emerging brands in BestLife\'s shared services portfolio and established the internal and external communications protocols for the corporate brand. Achievements include-Planning and moderating quarterly all-hands meetings for Q2 & Q3-Developing a quarterly investor update that was shared by our CEOs with BestLife’s board members, investors and physician-provider partners-Drafting an investor deck for our CEO, Carly Stockdale, to share with potential investors during our Series B fundraise-Announcing the launch of BestLife along with our $50M Series A fundraise to the finance, business, health and tech trades. The goal of this outreach was investor, employee and physician service provider acquisition. Despite the challenging social and political atmosphere in May 2022 during which the US media was dominated by abortion and gun rights issues, we were able to secure placements in Bloomberg, Forbes, Venture Beat, Benzinga, AIuthority and Business Insider-Securing and prepping our CEO’s for a key note speaking engagement at the 2022 Precision Medicine World Conference which put our organization in front of thousands of potential physician-providers and investors.Corporate Communications - Public Relations - Crisis Communications - Leadership & Development - Fundraising - Brand Marketing

Education

• UCLA

  Bachelor of Arts (B.A.), Communication and Media Studies

  2006 — 2010

• Torrey Pines High School

  High School Diploma

  2002 — 2006