Erica Forcier
Instagram Chair @Her Campus UConn
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WORK HISTORY
Instagram Chair @Her Campus UConn
Storrs Mansfield, CT, US
Lead copywriting and messaging for 40+ monthly social posts, adhering to brand voice and editorial standards across campus-facing content.Developed storytelling concepts that connect campus culture, entertainment and student life, driving 221K+ views and 2.3K+ interactions in 30 days, contributing to a 1,740% increase in monthly views.Monitor engagement data and audience behavior to inform content decisions, translating analytics into communication insights and strategy adjustments.Coordinate cross-functionally with writers, designers, and leadership to align messaging for events, recruitment, and branded initiatives.Produce high-preforming content, including posts that generated 21.1K+ views and drove notable follower growth (9% increase in one month).
EDUCATION
Brookfield High School
High School Diploma
University of Connecticut
Bachelor of Arts - BA, Communication
Connecticut State Community College
Liberal Arts and Sciences, General Studies and Humanities
ABOUT ERICA FORCIER
A Communications major at the University of Connecticut with a strong interest in marketing, social media, and digital storytelling. Through my coursework, I’ve developed a deep understanding of audience engagement, strategic messaging, and the societal factors that shape communication. My ability to analyze trends, craft compelling narratives, and adapt messaging for different audiences makes me eager to explore social media, marketing, and content creation opportunities.
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