Erica Edmondson

About Erica Edmondson

With over a decade of hands-on experience in healthcare marketing, sales, and strategic growth, I bring a deep understanding of the industry\'s complexities, evolving regulations, and market dynamics. My expertise spans field marketing, event strategy, and go-to-market execution, with a proven track record of driving brand awareness, lead generation, and revenue growth in the healthcare and life sciences sector.At Celonis, I’ve honed my expertise in SaaS marketing and strategic positioning, crafting targeted campaigns and aligning go-to-market strategies with product innovations and shifting market demands to enhance customer engagement. A key pillar of my success has been my event planning expertise, leading high-impact industry conferences, trade shows, and networking events that strengthen brand presence and foster valuable industry connections.By leveraging data-driven insights and healthcare market intelligence, I develop and execute marketing and event strategies that align with business objectives, increase pipeline velocity, and maximize ROI. My ability to navigate the healthcare ecosystem, from engaging with key stakeholders to understanding provider, payer, and technology landscapes, has been instrumental in driving measurable success.Collaborating with cross-functional teams, I ensure that each initiative—whether a product launch, field marketing activation, or large-scale event—delivers tangible business impact. My passion for healthcare, strategic marketing, and event execution continues to fuel my innovation and growth in the industry.

Experience

1. Senior Field Marketer

   Oracle

   Jun 2025 — Present

Education

• Walden University

  Master of Healthcare Administration, Health/Health Care Administration/Management

  2019 — 2020

• Nashville Bible College

  Doctor of Theology, Theology/Theological Studies

• East Carolina University

  Bachelor's degree, Marketing

  2010 — 2014