Erica Dann
Marketing Strategic Sourcing Manager II - Gap, Inc. Market Research | Campaign & Event Planning | Collaborative Partner | Sourcing | Contract Negotiation | Procurement | Brand Building | International Market
- Role
- Category Manager Ii, Marketing Strategic Sourcing at Gap Inc.
- Location
- Columbus, OH, US
- LinkedIn followers
- 500 followers
About Erica Dann
I am a strategic marketer, communications and procurement expert with extensive experience in cultivating partner relationships both domestically and internationally. My expertise includes developing effective campaigns to drive customer acquisition and retention, B2B and sales team support with GTM tools, and evolving brand awareness. I have a proven track record of leading marketing teams and collaborating with sales & training teams to success with clear KPIs and overseeing diverse marketing teams across global markets, resulting in significant brand growth and revenue.Throughout my career, I have successfully developed seasonal marketing strategies and orchestrated countless brand building experiential events all over the world. I have managed market activities in multiple regions, providing guidance on marketing budgets and supervising the implementation of custom creative initiatives, press releases, influencer campaigns, media events, product launches, and store openings.With 25 years of marketing, procurement, experiential marketing, creative, PR, communications and leadership experience, I have consistently led teams to success and established trusted partnerships with executive leadership. My experience includes direct reporting to multiple CEOs and preparing comprehensive KPI and performance reports for C-suite, external clients and company-wide presentations.
Experience
Category Manager Ii, Marketing Strategic Sourcing
Jan 2026 — Present · Columbus, OH, US
Strategic Sourcing for Gap, Old Navy, Banana Republic and Atheta creative and production agencies.
Education
The University of Akron
Bachelor's degree, Fashion Merchandising
Skills
- Visual Merchandising
- Merchandising
- Apparel
- Retail
- Marketing
- Advertising
- Sales
- Event Planning
- Integrated Marketing
- Trade Shows
- Customer Service
- Planograms
- Project Management
- Brand Development
- Store Operations
- Pos
- Brand Management
- Marketing Strategy
- Creative Direction
- Market Research
- Indesign
- Management
- Training
- Fashion
- E-Commerce
- Store Management
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