Erica Crosby

About Erica Crosby

Dynamic marketing leader with over 15 years of experience driving results through innovative strategies and customer-centric approaches. I specialize in developing and executing multi-channel marketing initiatives that enhance brand visibility, optimize customer engagement, and deliver measurable business growth. My expertise spans retail marketing, activation, and trade marketing, with a proven track record of delivering high-impact campaigns for global brands.At Reebok International, I’ve consistently elevated customer experiences by aligning strategic initiatives with business goals. Whether managing $2M+ budgets, leading nationwide store openings, or designing community outreach programs, I bring a strategic mindset and a focus on results. My collaborative approach has enabled successful partnerships with cross-functional teams, creative agencies, and retail partners, driving increased traffic, sales, and customer loyalty.Known for my ability to lead high-performing teams, I excel at project management, forecasting, and delivering marketing solutions that exceed expectations. I thrive in fast-paced environments, turning data insights into actionable strategies and consistently improving ROI.Key Skills:Marketing Strategy Development | Retail & Trade Marketing | Multi-Channel Campaign Management | Team Leadership | Budget Management | ROI Analysis | Project Management | Customer Engagement | Community Outreach | Strategic Partnerships | Data-Driven Decision Making | Brand Activation | Creative Collaboration | Forecasting and BudgetingLet’s connect if you’re looking to collaborate on driving business growth, optimizing campaigns, or transforming customer experiences.

Experience

1. Director of Marketing, Americas

   Clarks

   Mar 2026 — Present

Education

• Assumption University

  Bachelor's degree, Marketing, Finance Minor

Skills

• Trade Marketing
• Consumer Products
• Brand Management
• Marketing Strategy
• Retail Marketing
• Shopper Marketing
• Marketing Communications
• Fashion
• Forecasting
• Management
• Visual Merchandising
• Merchandising
• Data Analysis
• Marketing
• Mobile Marketing
• Sales
• Apparel
• Retail
• Budgets
• Direct Mail
• Email Marketing