Erica Cherry
Director of Sales @O'Reilly Hospitality Management, LLC
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WORK HISTORY
Director of Sales @O'Reilly Hospitality Management, LLC
I am responsible for leading and driving the sales strategy within the hospitality sector, with a focus on increasing revenue and maximizing hotel profitability. I develop and implement comprehensive strategies to boost occupancy, revenue, and market share, while continuously analyzing market trends, competitor activities, and customer feedback to refine these strategies. I work closely with senior management to establish sales goals, budgets, and forecasts.In business development, I proactively identify and secure new opportunities through networking and relationship building, while managing and growing existing client accounts. By maintaining strong relationships with corporate clients, travel agencies, event organizers, and other key stakeholders, I drive sustained growth. I also create and execute strategies to enter new markets and elevate the brand’s visibility.As a leader, I guide and mentor the sales team to achieve performance targets, fostering a dynamic and high-energy sales environment.
EDUCATION
DePaul University
Theatre/Theater
ABOUT ERICA CHERRY
Hospitality | Sales Leadership | Revenue Growth | Guest Experience Dynamic, results-driven sales leader with a proven track record in premium and luxury hospitality. Expert in developing and executing revenue strategies, building high-performing teams, and cultivating lasting partnerships with corporate, leisure, and group clients. Known for elevating service culture, uniting teams, and delivering consistent top-line growth while embodying brand vision and guest-first values.
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