Erica Charleston

Experience

1. Marketing Operations Manager

   Amazon

   Oct 2022 — Present

   Single threaded owner on the Alexa B2B Developer Marketing Operations (MOPs) team, which, administers, and optimizes third-party (3P) marketing technology platforms such as Marketo, Hopin, and ON24 for product marketing and campaign marketing stakeholders supporting vertical product teams. • Influences and aligns with leadership and cross-functional teams (Integrated Campaigns, Product Marketing, Developer Education, and Global Events) on strategy and direction of MOPs team priorities and project roadmap. • Operates as product manager for the broader MOPs roadmap, and project managed individual MOPs projects while supervising internal and outsourced team members handling execution of related tasks. • Uses data to identify process gaps and/or operational inefficiencies that could be alleviated through increased automation and integration of 3P platforms, and proposes strategic initiatives to remove redundancies on behalf of stakeholder teams. • Serves as key MOPs business partner for inputs in quarterly, monthly, and weekly business reviews. • Collaborates closely with cross-functional marketing stakeholders and international counterparts to deliver solutions and platform enhancements that can scale globally. • Serves as a subject matter expert and bar-raiser for marketing teams by supporting self-service 3P platform usage, issue troubleshooting, and platform configuration. • Delivers and maintaines training and resource materials, highlighting best practices and opportunities for efficiency and governance. • Manages vendor contracts, fulfillment, and licensing, and partners internally to ensure platform compliance with Legal, Finance, and Security policies.