Erica Borrero

About Erica Borrero

A little about me.Simplistic, minimalistic, creatively complex without perplexity. Natural born leader, with guidance and grace. Leading the way, while still setting the pace. High expectations on delivery, realistic expectations on humanity, understanding that perfection is not a cross reference of reality. Work becomes life and in life we become dead. Empathy becomes key, but greed takes over instead. My work “flow” may have taken a turn to be set apart, but it’s really just a way to keep true to my heart!Now, back to business.Senior Designer/Art Director with extensive experience in team leadership and project management, print and digital design, branding and identity, large format printing and design. Exceptional collaborative and interpersonal skills; dynamic team player with well-developed written and verbal communication abilities. Highly skilled in client and vendor relations and negotiations, talented at building and maintaining \"win-win\" partnerships. Passionate and inventive creator of innovative and versatile print designs; accustomed to performing in a deadline-driven environment with an emphasis on working within budget requirements.

Experience

1. Senior Graphic Digital Designer

   Purchasing Power

   Nov 2021 — Present

Education

• The Art Institutes

  BFA

  2008 — 2010

• Lawrence High School

  General diploma

  1992 — 1996

• Massachusetts College of Art and Design

  Communication/Graphic Design

  1997 — 2000