Erica Azad
Director of Content Marketing and Communications @Bugcrowd
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WORK HISTORY
Director of Content Marketing and Communications @Bugcrowd
Boston, MA, US
In addition to the responsibilities listed below as Director of Content Marketing, I also- Manage our PR agency, leading Tier 1 content and product releases, executive thought-leadership, and connecting PR rapid response and news-jacking efforts with newsworthy content creation- Run an internal speakers\' bureau and CFP program to place executives in speaking roles at major industry conferences, on podcasts, and at regional events- Work with executives to write build corporate narratives, write keynotes and internal presentations, and ghost-write bylines- Manage Bugcrowd\'s social media team
SKILLS
ABOUT ERICA AZAD
When you’ve traveled to almost 40 countries, you learn a thing or two. It teaches you how to- Take charge—sometimes you just need to make the tough decisions and GO- Listen and communicate effectively—each different perspective can broaden your approach- Organize and plan—go in with a strong plan to maximize productivity and efficiency- Go with the flow and get creative—sometimes plans change and you have to be dynamicI am a driven cybersecurity content marketer who is passionate about reimagining new ways to approach marketing content. My philosophy to approaching content writing and research is always coming back to one question—so what? This helps me keep reader needs at the forefront of my writing, focusing on providing actionable takeaways. As an avid reader, I also focus on making the content enjoyable to consume. In an industry full of dry whitepapers and dense reports, I build narrative-style pieces that are equally as compelling visually. I have experience in content creation, writing, editing, campaign management, demand generation, and product marketing. I work cross-functionally between various product, marketing, and sales teams globally with exceptional organizational and project management skills. If you aren’t convinced I’m willing to go to new heights to get the job done, ask me about the time I jumped out of a moving bus in the middle of a freeway in Vietnam.
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