Erica Andrews
Experienced Head of Marketing - Driving Strategy, Team Leadership, and Data-Driven Results
- Role
- Marketing Director at PruTech Solutions, Inc.
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Erica Andrews
With a strong track record in marketing leadership, I’ve led teams across multiple roles,…
Experience
Marketing Director
Nov 2022 — Present · Charlotte, NC, US
Executing new brand strategy and vision to increase brand presence and drive revenue• Maintaining the integrity of the brand through all internal and external communication• Helping to build brand collateral for internal and external use• Developing templates to be used for sales teams including ppts, brochures, one-pagers, etc.• Helping ensure collateral is ordered and maintained, for general use + events• Ensuring brand voice is being executed in all content• Developing content calendar for new content• Developing social media content calendar• Driving engagement via social media• Continuing to help refine and develop websites• Ensuring website design maintains brand integrity and value prop with 3rd party vendor• Helping to execute email marketing campaigns with target audience• Providing templates or recommended strategies to fill the funnel
Education
Wake Technical Community College
Associate's degree, Advertising and Graphic Design
2012 — 2014
East Carolina University
BA, Communication
2001 — 2005
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