Eric Rasmussen

About Eric Rasmussen

Entrepreneurial B2B tech marketer with a solid track record developing & delivering marketing strategies & programs that drive pipeline, market share, and impact. Strategic thinker who\'ll roll up the sleeves to get work done. Well-versed in data networking, software, security, & cloud technologies and their use cases across enterprise IT, data center, telco, cable, mobile and hosting/colo environments.

Experience

1. Partner

   Aventi Group, Product Marketing Agency

   Sep 2018 — Present · Denver, CO, US

   Aventi Group is a Product Marketing agency that specializes in go-to-market strategy and execution for B2B technology companies. Aventi Group primarily works with clients in five areas of marketing including:• Strategy- Marketing plans, market assessment, messaging/positioning, market research, and competitive analysis.• Product Marketing- Market assessment, persona development, launch event management, and demand generation.• Sales Enablement- playbooks, battle cards, cheat sheets, channel programs and partner collateral.• Programs- Customer reference initiatives, global campaigns, & account-based marketing.• Content- Blogs, eBooks, thought leadership articles, infographics, social media, microsites, solution briefs, etc.

Education

• Indiana University - Kelley School of Business

  MBA, Marketing, Finance

  1993 — 1995

• University of Colorado Boulder

  BS, Journalism

Skills

• Managed Services
• Product Management
• Marketing Management
• Cross-Functional Team Leadership
• Telecommunications
• Product Development
• Marketing Strategy
• Strategy
• Wireless Technologies
• Field Marketing
• Sales Operations
• Wireless
• Lead Generation
• Sales Process
• Team Building
• Management
• Saas
• Strategic Partnerships
• Cloud Computing
• Sales
• Product Marketing
• Solution Selling
• Marketing Development Funds
• Enterprise Software
• Salesforce.com
• Entrepreneurship
• Go-to-Market Strategy
• Marketing