Eric Bowermaster
Marketing Communications Leader
- Role
- Director Marketing Communications at Data Science Automation
- Location
- Pittsburgh, PA, US
- LinkedIn followers
- 500 followers
About Eric Bowermaster
A marketing and communications professional with extensive experience in talent acquisition and management, channel marketing, marketing planning, creative thinking and problem solving, and budget/fiscal responsibility. Possesses the necessary and proven skill set to drive B2B and B2C demand generation programs through traditional and digital marketing technologies that help businesses drive sales, reduce costs, and reinvest in growth programs. Specialties: Digital marketing, social media management, web design, SEO, SEM, graphic design, brand identity development and management, videography, and event management
Experience
Director Marketing Communications
Oct 2013 — Present · Pittsburgh, PA, US
Contracted to provide the necessary leadership and mentoring to position, market, and grow the business through B2B lead development and nurturing.Responsible for helping develop, execute, and manage the annual marketing plan, setting and managing budgets, and working with the CEO on growth initiatives and campaigns that have driven incremental sales. Plan, develop, and manage internal and external content through the company’s website, online advertising, social media, and other digital marketing activities. Utilize proven skill set that has consistently delivered above industry standard engagement and conversions through blogs, case studies, recruitment, newsletters, videos, and marketing collateral.
Education
The Art Institutes
Bachelor of Science (BS)
Skills
- B2b Marketing
- Strategy
- Marketing Communications
- Social Media Marketing
- Graphics
- Digital Marketing
- Creative Strategy
- Logo Design
- Inbound Marketing
- Trade Shows
- Marketing
- Public Relations
- Social Media
- Typography
- Digital Photography
- Multimedia
- Graphic Design
- Integrated Marketing
- Brand Management
- Marketing Strategy
- Copywriting
- Web Design
- Strategic Planning
- Photography
- Brand Development
- Video Production
- Team Management
- Strategic Communications
- Corporate Identity
- Creative Direction
- Direct Mail
- Brochures
- Advertising
- Illustration
- Corporate Communications
- Art Direction
- Corporate Branding
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