Eric Vanderheyden
Marketing Executive & Proven Brand and Business Builder
- Role
- Director, Category Marketing at Ventura Foods
- Location
- Rogers, AR, US
- LinkedIn followers
- 500 followers
About Eric Vanderheyden
Marketing professional with a proven track record in both manufacturer brand and customer brand strategy, innovation and growth. Experienced in managing and optimizing the entire P&L in a collaborative, cross functional team environment. • Made significant contributions in preparing AdancePierre Foods for a private equity backed IPO on the NYSE and subsequent lucrative sale to Tyson Foods. Voted as the #1 private equity deal of the year in 2017. P/E sponsor (Oaktree) made 28 times their investment netting $2.8B. Gained valuable experience interacting with private equity sponsor Operating Partners. Sole recipient of Outstanding Marketing Achievement Award. • Extensive experience managing and growing iconic retail brands at large CPG companies (Sara Lee/Hillshire Brands/Tyson). • A proven strategic marketing leader with exceptional analytical skills focused on volume growth, category profitability, cost saving opportunities while maintaining the brand equity promise to the customer/consumer.
Experience
Director, Category Marketing
Aug 2023 — Present · Rogers, AR, US
Education
DePaul Driehaus College of Business
MBA, Brand Management; Organizational Leadership; Entrepreneurship
2010 — 2012
Illinois State University
BS, Marketing
2001 — 2005
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