Eric Ulrich
Product and Marketing Manager | Transforming IVD Innovation into Commercial Success | 18 Years Launch & Growth Expertise
- Role
- Sr Product Manager - Immunohematology Platform Innovation at QuidelOrtho
- Location
- Croton-On-Hudson, NY, US
- LinkedIn followers
- 500 followers
About Eric Ulrich
I am a dynamic and results-oriented Senior Product Marketing Manager with over 18 years of experience in the in-vitro diagnostics (IVD) industry, driving innovation, market expansion, and cross-functional alignment across billion-dollar portfolios. I have expertise in full product lifecycle management, go-to-market execution, and customer-driven innovation that delivers measurable growth and competitive differentiation in regulated healthcare environments
Experience
Sr Product Manager - Immunohematology Platform Innovation
Jul 2025 — Present
Responsible for lifecycle management of Immunohematology platform portfolio, including current and prospective products.
Education
Rochester Institute of Technology
BS, Biotechnology
2003 — 2007
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