Eric Swensen
Public Information Officer at UVA Health System
- Role
- Public Information Officer at UVA Health
- Location
- Charlottesville, VA, US
- LinkedIn followers
- 500 followers
Experience
Public Information Officer
Jan 2012 — Present
Work with Health System leadership and the University of Virginia communications team to proactively manage corporate issues.• Develop and lead execution of public relations strategies to increase our share of voice in the primary service area and enhance national reputation, with a focus on our centers of excellence.• Manage public information officer on-call rotation.• Serve as the marketing and public relations coordinator for neurosurgery and neurology. Worked with Lewis Communications to launch a pilot campaign for neurosurgery targeting referring physicians to test some new marketing tactics. This campaign won two national marketing awards.• Wrote a press release about UVA Health System’s treatment of the world’s tallest man that drew media coverage from around the world.
Skills
- Public Relations
- Internal Communications
- Proofreading
- Media Relations
- Publications
- Market Research
- Editing
- Strategic Communications
- Press Releases
- Blogging
- Copywriting
- Journalism
- Editorial
- Newsletters
- Copy Editing
- Social Media
- Marketing Strategy
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