Eric Smith
Senior Marketing Technologist | Multi-Channel Lifecycle CRM & Automation | Email, SMS, App, eComm | Graphic Design
- Role
- Senior Digital Content Specialist at Shopsimon
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Eric Smith
I specialize in multi-channel lifecycle CRM and automation across email, SMS, and in-app…
Experience
Senior Digital Content Specialist
Jan 2023 — Present
Responsible for hands-on development, QA, deployment, and optimization of lifecycle campaigns across email, SMS, and in-app messaging.• Email Development: HTML, CSS, Gmail Annotations, AMP for Email• Templating & Personalization: Dynamic logic development (ESP specific) and real-time personalization (Movable Ink, Nosto)• Build and manage segmentation, automation, personalization, and dynamic content feeds across email, SMS, and in-app messaging• Configure and optimize workflows within Klaviyo and Zeta, supporting large-scale, multi-brand deployments• Conduct rigorous QA across devices, clients, and scenarios, reducing campaign rendering issues and deployment errors• Create internal apps and workflow tools (JavaScript/React) to automate processes• Drive analytics and testing (A/B, personalization, and performance optimization), improving campaign engagement rates• Support creative production through graphic design, image editing, and asset preparation
Education
California College of the Arts
Bachelor of Fine Arts - BFA
2010 — 2013
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