Eric Sharp

About Eric Sharp

I began my professional career in the dot-com boom of the late ’90s after graduating from Full Sail University in Digital Media.It felt like jumping on a moving freight train with no destination.My early years at WildCard Systems (now FIS, Inc.) gave me a front-row seat to the digital marketing revolution. I designed websites and (yes) built those annoying Flash intros we all loved to skip. Over time, I grew into a Creative Lead role, collaborating across departments on projects for Fortune 500 clients like Visa, Bank of America, and When WildCard sold for $228M in 2006, I had already launched ProtoFuse — my boutique digital strategy firm — where I’d go on to serve hundreds of clients, including Stanford University, Dixon Ticonderoga, and high-growth B2B tech companies.Fast forward to today: I’m the Omnichannel Business Analyst at ABC Fine Wine & Spirits, helping connect digital and in-store guest experiences across our website, app, POS, email, and CRM systems.I use visual systems thinking, documentation, and guest journey mapping to make complex processes simple and strategic. Whether I\'m diagramming an order flow, improving a loyalty integration, or aligning vendors and tech teams, my focus is the same: deliver experiences people (and Google) love.I’m also a partner at CB Supplements, the first and only multi collagen protein powder that’s NSF Certified for Sport®. I helped revamp our eCommerce presence into a content-driven machine (Collagen College™), growing online sales by 1,900% — from $2K to $40K/month.My strength lies in blending creative, technical, and strategic disciplines to drive real results — whether it’s through marketing funnels, system diagrams, or cross-functional collaboration.

Experience

1. Omnichannel Business Analyst

   Abc Fine Wine & Spirits

   Mar 2023 — Present · Orlando, FL, US

   I\'m a 25+ year digital marketing professional who’s always been focused on one thing: creating websites and digital experiences that people (and Google) love.Today, I bring that mindset to my role as Omnichannel Business Analyst at ABC Fine Wine & Spirits, where I help connect the dots between online and in-store guest experiences. My work sits at the intersection of business strategy, systems functionality, and customer behavior — ensuring that every touchpoint (web, app, POS, email, CRM, and more) aligns with what guests actually want and expect.Over the years, I\'ve led digital strategy, content architecture, and SEO for brands ranging from startups to established enterprises. I’ve built and optimized high-performing websites, documented complex technical systems in plain English, and helped teams turn marketing ideas into structured, scalable processes.At ABC, my focus is on- Creating system diagrams and visual flows to clarify functionality- Mapping the guest journey to identify gaps and opportunities- Bridging business goals with vendor and IT implementation- Ensuring documentation supports both execution and strategy- Helping deliver a seamless, personalized, omnichannel experienceWhether it\'s improving a checkout flow, designing a more intuitive app experience, or aligning a dozen platforms behind the scenes, I’m always looking for ways to simplify complexity and serve both the brand and the guest.If you\'re passionate about user experience, retail innovation, or making big systems feel small and human — let’s connect.

Education

• University of Wisconsin-Platteville

  Mechanical Engineering

  1997 — 1998

• Graduate of EntreLeadership Master Series

  Organizational Leadership

  2011 — 2011

• Full Sail University

  AS, Digital Media

  1998 — 1999

Skills

• Online Advertising
• Web Project Management
• Crm
• Website Development
• Web Marketing
• Sem
• Strategic Partnerships
• Strategic Planning
• Web Design
• Php
• Digital Strategy
• Css
• Web Development
• SEO
• Marketing
• Cms
• Web Applications
• Art Direction
• User Interface Design
• Creative Direction
• Information Architecture
• Google Analytics
• Photoshop
• User Experience
• Content Strategy
• Marketing Strategy
• E-Commerce
• Online Marketing
• Leadership
• Web Analytics
• Email Marketing