Eric Seeley
Head of Global Marketing & Product Innovation, EltaMD | Skincare Devices Lead, Colgate-Palmolive | Colgate Innovation LT | Engineering the Future of Skin Health | Disruptive Strategy & Brand Vision
- Role
- Director, Global Marketing & Product Innovation, Eltamd at Colgate-Palmolive
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Eric Seeley
Global marketing and innovation leader with a history of delivering impactful results in the beauty industry. I specialize in transforming ideas into market-leading products and building the empowered teams that drive their success.Core Competencies: Global Brand Strategy | Product Innovation & Pipeline Development | P&L Management | End-to-End Go-to-Market Strategy | High-Performance Team Leadership.My leadership philosophy is simple: Lead with passion. Build with vision. Disrupt with courage.
Experience
Director, Global Marketing & Product Innovation, Eltamd
Apr 2022 — Present · New York, NY, US
Head of Global Marketing & Product Innovation, EltaMD • Lead end-to-end global brand strategy and the innovation pipeline to accelerate growth and international expansion. • Delivered breakthrough innovation inclusive of UV Skin Recovery, now the most successful launch in the Skin Health division. • Drive long-term portfolio strategy, category expansion, and brand vision to strengthen global market leadership. • Elevate global positioning and guide cross-functional teams toward innovation-led growth.Global Lead, Breakthrough Device Innovation – CPSH (Colgate-Palmolive Skin Health) • Shape the long-term Horizon 3 innovation roadmap for EltaMD, PCA Skin, and Filorga. • Identify next-generation technologies, new business models, and future growth platforms. • Build strategic foresight capabilities to fuel sustained category disruption and competitive advantage. • Partner with R&D and BD to incubate transformative device and skin-health solutions.SteerCo Leader, Company-Wide Innovation Strategy (Colgate-Palmolive) • Represent Skin Health on the enterprise Innovation Leadership Team. • Influence company-wide strategy, governance, and innovation processes. • Elevate pipeline quality, strategic prioritization, and speed-to-market. • Strengthen cross-category alignment and enterprise-level innovation rigor.Professional Marketing Capability Builder • Designed the global professional marketing curriculum for the Colgate-Palmolive Marketing Academy. • Established a scalable capability framework for professional and medical-channel marketers. • Strengthened global marketing excellence across brand building, innovation, and commercial execution.Special Assignment: Global Marketing Innovation, Oral Care • Led a six-month strategic engagement supporting global oral care innovation (in lieu of non-compete). • Identified cross-category opportunities and technology synergies to shape future growth vectors.
Education
Fashion Institute of Technology
Masters of Cosmetics & Fragrance Marketing & Management
Michigan State University
Bachelor of Science (B.S.)
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