Eric Rodrigues
Pricing Strategy Manager @California Dairies, Inc
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WORK HISTORY
Pricing Strategy Manager @California Dairies, Inc
US
Own and manage Class I, II, and IV pricing logic, ensuring accurate monthly price updates aligned with USDA regulations and California FMMO requirements.• Lead pricing strategy for major national retailers including Costco, Sam’s Club, Walmart, Kroger, and others, supporting contract pricing and complex customer negotiations.• Design, build, and own the PQT (Price Quotation Tool), enabling standardized, auditable, and efficient customer quoting across products, customers, and pricing scenarios.• Develop and implement a Pricing Policy, establishing clear governance, approval workflows, and pricing standards to ensure consistency, compliance, and transparency across the organization.• Transform the existing Price Gap Tracker using AI, improving competitive price monitoring against key branded competitors and enhancing speed, accuracy, and usability of insights.• Create and manage a Price–Promotion Scorecard to track the effectiveness, quality, and financial results of promotions, linking execution to outcomes.• Build and maintain pricing baselines, forecasts, and budget inputs, supporting annual planning, in-year performance tracking, and leadership decision-making.• Automate pricing models and analytics using Excel, Power Query, VBA, and Power BI, streamlining monthly updates, margin analysis, freight, commissions, overages, and customer-level pricing.• Drive integration between pricing tools and Microsoft Dynamics 365, including sales agreements, trade agreements, auto-charges, and blended transactions.• Partner cross-functionally with Sales, Finance, and Operations to strengthen revenue growth management, pricing governance, and profitability visibility.
EDUCATION
FGV - Fundação Getulio Vargas
Extension Course, Pricing - Best Practices
Fundação Dom Cabral
University extension, Strategy and Leadership
Universidade Presbiteriana Mackenzie
Postgraduate in Controlling and Audit, Controladoria
FGV - Fundação Getulio Vargas
Extension Course, Business Administration - Strategies and Main points
Centro Universitário Padre Anchieta
Bachelor of Business Administration - BBA, Business Administration and Management, General
Hult International Business School
Master of Business Administration - MBA, Analytics
ABOUT ERIC RODRIGUES
With 15 years of experience in cost, pricing, and financial analysis across multinational companies in packaging, cosmetics, steel, and finance, I specialize in leveraging data and analytical insights to drive impactful business results. My expertise spans market trend analysis, budget projection, pricing policy definition, and process optimization, with a proven track record of achieving cost reductions and revenue growth.I am passionate about fostering teamwork and empowering people, excelling in fast-paced and dynamic business environments. My results-driven approach combines a focus on achieving organizational goals with the development of teams to their fullest potential.\"Driving results through data insights and people development – together, we can achieve success.\"
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