Eric Ratner

Integrated Sales and Marketing Specialist Sales Account Executive @Wthr-Tv

Indianapolis, IN, US

Sales Leadership: Demonstrated sales leadership by generating over $2.8M in new client revenue in the past 5 years, consistently exceeding Enterprise revenue targets for four consecutive years.• OTT/CTV And Local Streaming Expertise: Focused on OTT/CTV, local streaming and digital revenue growth, achieving top sales performer twice in the past five years.• Multi-Platform Campaigns: Develop and implement integrated media solutions that combine OTT/CTV, linear TV, targeted video, and display advertising, delivering measurable results for clients.• Data-Driven Strategy: Utilize insights from ComScore, Nielsen, Ad Impact, Media Monitors, AI and other industry-leading data sources to optimize campaign effectiveness and track ROI.• Consultative Sales: Employ a consultative approach with clients to help educate how to best utilize TV and streaming video solutions to help to drive awareness and increase customer acquisition. • Team Development: Play an instrumental role in training and mentoring new team members on OTT, digital, and linear TV sales strategies, fostering a knowledgeable, high-performance sales environment.• Culture & Client Focus: Promote a positive, collaborative team culture, celebrating client and team successes while emphasizing long-term relationship building. • National Account Experience: Assist the National Sales Manager in national client negotiations.

Indiana University Bloomington

BA