Eric Ransom
Sr. Manager, Site Merchandising & CRO - TravisMathew
- Role
- Sr Manager - Site Merchandising & CRO at TravisMathew
- Location
- Brookfield, WI, US
- LinkedIn followers
- 500 followers
About Eric Ransom
Dependable and motivated leader who continuously looks to innovate to help drive better…
Experience
Sr Manager - Site Merchandising & CRO
Mar 2022 — Present
As the digital experience lead, I drive strategy and execution across site content, merchandising, and optimization to improve user experience and conversion through testing, personalization, and data-driven insights.I oversee our Dynamic Yield program to deliver personalized experiences that increase conversion and AOV, and I partner closely with UX/UI teams to improve key journeys like homepage and checkout flow. I\'m also a core stakeholder in our end-to-end website replatform from SAP to Shopify, influencing everything from contract negotiations to analytics strategy and migration.My work spans SEO and product setup within Akeneo, site speed optimizations, and technical enhancements executed via agile sprint planning. I rely on platforms like Google Analytics, Contentsquare, PowerBI, and Qualtrics to guide strategy and continuously improve performance. I also collaborate with content marketing to align on organic growth and deliver relevant, optimized digital experiences.
Education
University of Wisconsin-Milwaukee
Master of Business Administration - MBA
2017 — 2019
University of Wisconsin-Madison
Bachelor of Business Administration (BBA)
2011 — 2014
University of Wisconsin-Oshkosh
Accounting
2009 — 2011
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