Eric Giesecke
Strategic Enterprise Marketing and Customer Experience Executive | B2B & B2C Growth Leadership | Experienced Brand Storyteller | Digital Transformation | Sales Enablement | Martech + CX | Financial Services Expertise
- Role
- Executive Vice President & Chief Marketing Officer at WesBanco
- Location
- Pittsburgh, PA, US
- LinkedIn followers
- 500 followers
About Eric Giesecke
Strategic and passionate marketing and customer experience executive with proven success…
Experience
Executive Vice President & Chief Marketing Officer
May 2019 — Present · Wexford, PA, US
Led all enterprise marketing and customer experience efforts, including strategy, planning, branding, VOC/NPS and execution for B2C and B2B spanning multiple consumer demographics (incl. high net worth, mass affluent), business sizes (<$1M-$50M+ in revenues) and hundreds of industries. Managed eight-figure marketing budget and multi-channel advertising plan across 8 states. Employed multiple digital tools and advertising platforms and channels (Meta, TikTok, Google, Influencer, LinkedIn, SEM, SEO, ABM, DOOH, etc.). Collaborated with c-suite and line of business leadership on product development, value propositions and sales-marketing alignment. Significant accomplishments in the following- Strategic marketing, leadership and business impact- Digital and data-driven marketing excellence- Brand and customer experience transformation- Innovation, product marketing, and engagement- Growth and market expansion- Marketing innovation and demand generation- Leadership development and team empowerment
Education
Weatherhead School of Management at Case Western Reserve University
Master of Business Administration - MBA
Bowling Green State University
Bachelor of Science
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