Eric Prince
Market Leader @Rhenus Logistics
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WORK HISTORY
Market Leader @Rhenus Logistics
Market research and competitive research management: Conduct in-depth research to understand market trends, consumer behaviors and competitor activities. Use this information to identify growth opportunities and potential threats.• Management of commercial prospecting: Coordinate the prospecting efforts of sales teams in France, providing analyzes and insights to optimize prospecting campaigns. Ensure fluid communication between marketing and sales teams to align objectives and strategies.• Organization of customer satisfaction surveys: Lead the design, implementation and analysis of customer satisfaction surveys. Use results to improve products, services and customer experiences, and to inform strategic decisions.• Data analysis: Collect and analyze quantitative and qualitative data to evaluate the effectiveness of marketing initiatives. Present reports and recommendations to stakeholders to guide strategic decisions.• Development of marketing strategies: Develop marketing plans based on the results of market research and satisfaction surveys. Collaborate with internal teams to implement these strategies and measure their impact.• Performance monitoring and evaluation: Monitor the performance of marketing campaigns and prospecting initiatives. Adjust strategies based on results to maximize efficiency and achieve business objectives.
EDUCATION
Grenoble Ecole de Management
Master 2 (M2), International Marketing
Université de Lyon
Master in Law
SKILLS
ABOUT ERIC PRINCE
Trilingual Product Manager with expertise in project management and law, proven credentials in the marketing of chemical technologies internationally.
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