Eric Peyrot
Customer Insights Manager @Renault Group
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WORK HISTORY
Customer Insights Manager @Renault Group
Paris, FR
Nurther Renault Group and Brands (Renault, Dacia, Alpine) with customer insights for upstream projects and cross carline topics - Plan & conduct the research activity & marketing funnels to address business needs upfront (desk research, market study, fieldwork clinic test.)- Put the voice of the customer at the heart of decision-making processes and feed line-up development strategy and cost/value arbitration with insights- Work with market research institutes and experiment new kind of methods: GenAI from research brief to insights, phygital/virtual reality testing, customer communities.
EDUCATION
TBS Education
3ème Cycle, Marketing et Communication Commerciale
EIGSI - École d'ingénieurs généralistes
Ingénieur, Généraliste
SKILLS
ABOUT ERIC PEYROT
More than 25 years experience in sales and customer relationships within several industry fields.Strong competences for business development, key account management, sales strategy definition and deployment.Special taste for innovation, communication and management.Results-driven, energetic, creative.
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