Eric Pettway

About Eric Pettway

Eric Pettway is an intrapreneur and business strategist who thrives at the intersection of technology, sales, operations, and strategy to build scalable, revenue-driving solutions. His expertise spans business development, process optimization, enterprise technology, and executive leadership, making him a versatile force in driving organizational success.As Head of Systems & Data Integration at Dynamic SLR, Eric leads a high-performing team responsible for business process design, system architecture, automation, and operational efficiency. His impact goes beyond technology—he plays a key role in sales strategy, customer engagement, and executive decision-making to ensure the business scales efficiently.At his core, Eric is an intrapreneur—constantly identifying and capitalizing on opportunities to improve and scale the business from within. Whether it’s optimizing sales operations, reengineering customer experiences, or leveraging technology for competitive advantage, he ensures every initiative ties to growth and profitability.His expertise includes: Business Growth & Operational Strategy – Driving sales enablement, operational efficiency, and scalable process improvements that increase revenue and customer retention. Enterprise-Wide Digital Transformation – Bridging business needs with technology execution, ensuring cross-functional alignment between sales, operations, and strategy. Salesforce Architecture & Process Automation – Spearheading automation-driven workflows for case management, retention, and sales optimization. Agile & DevOps Leadership – Certified SCRUM Product Owner, leading SDLC transformations, Agile adoption, and Copado-powered DevOps pipelines. Sales Performance & KPI Intelligence – Developing Sales Performance Scorecards and KPI dashboards to drive informed decision-making and optimize effectiveness.Eric’s ability to understand the full scope of business operations—from sales pipelines to system architecture—allows him to create solutions that aren’t just efficient, but strategically impactful. His career began in sales and business development, where he gained frontline experience in customer acquisition, negotiation, and revenue growth. This unique background enables him to seamlessly translate business challenges into scalable solutions—a skill that has fueled his rise into leadership and his role as a shareholder at Dynamic SLR.His industry expertise spans Retail Energy, Telecommunications, Government Subsidized Programs (Lifeline and Broadband Benefits), and Enterprise Technology Implementations.

Experience

1. Chief Brand Officer

   Serve Solar

   Jul 2021 — Present · Dallas, TX, US

Education

• University of North Texas

  Engineering and Business

Skills

• Entrepreneurship
• Sales Skills Training
• Mentoring
• Strategy
• Management
• Team Building
• Direct Sales
• Microsoft Office
• Sales
• Selling Skills
• Email Marketing
• Business Development
• Training
• Customer Satisfaction
• Advertising
• Website Development
• Consultative Selling
• Sales Operations
• Customer Retention
• Customer Service
• Hiring
• Telecommunications
• Promotions
• Social Networking
• Account Management
• Selling
• Sales Management
• Salesforce.com
• Leadership
• Team Leadership
• Lead Generation
• Strategic Planning
• Retail
• B2b
• Customer Relations
• Marketing
• Recruiting
• Sales Process
• Marketing Strategy