Eric Paczewitz

About Eric Paczewitz

Eric offers executive marketing leadership and performance. He has consistently delivered results and impact leading C-suite initiatives, managing P&L, innovating solutions and creating value in healthcare, high tech, and consumer products. Some of his career highlights include- Launching the consumer business for a national healthcare provider to establish their Affordable Care Act market- Repositioning a mobile company for a successful M&A liquidity event- Transforming product line and lead its consumer market launch to enable High Tech IPO- Managing data, litigation, product and regulatory crisis communication initiatives- Leading numerous C-suite and board-level product, program, investment and strategic initiatives- Managing P&L for over $800 million global product solutions- Delivering an 18% ROI on a $340 million global product portfolio investment- Managing marketing budgets exceeding $50 million.He has held executive responsibility for brand, communications, marketing, product management and sales in organizations spanning start-up, mid-cap and Fortune 50 companies including Blue Cross, Hewlett-Packard, Netgear, Pepsi-Cola, and Aetna / Coventry.A sales-driven brand marketer, Eric has lead global marketing teams and leading-edge product portfolios. He has consistently demonstrated his ability to identify and deliver high-impact, high-value solutions. He has been responsible for successful marketing, product, advertising, brand, lead-generation, sales, distribution, and partner programs. Eric holds an MBA in marketing and finance from The Pennsylvania State University and an B.S. from Wayne State University.Specialties: Digital Media and Marketing, Interactive Marketing Technologies, Web Strategy, Search SEM, SEO Social Media, Mobile Marketing, Brand Strategy, eCommerce, CRM, relationship marketing, Ecommerce, Demand Generation, Marketing AutomationContact Eric at e••••••••@outlook.com

Experience

1. Vice President, Product Management, Marketing and Innovation

   MedImpact Healthcare Systems, Inc.

   Apr 2019 — Present · San Diego, CA, US

   Full responsibility for corporate marketing, strategy, market planning, growth, lead generation and demand generation programs. In addition, the role was expanded to include innovation, product management and strategy- Responsible for corporate communications, marketing, growth, market planning, and campaigns including: thought leadership, demand generation, SEO / SEM, lead-generation, social and traditional programs- Full responsibility for product strategy across six solution design centers including healthcare / clinical, network / payment, consumer, PBM, pharmacy and specialty care solutions- Own strategy and management for digital, clinical, payment, network and service products and solutions- Significantly exceeded, growth, P&L and demand generation goals.

Education

• Penn State University

  MBA, Marketing and Finance

  1992 — 1994

Skills

• Analytics
• Interactive Marketing
• Integrated Marketing
• Social Media Marketing
• Enterprise Web Strategy
• Marketing Management
• Direct Marketing
• Mobile Marketing
• Demand Generation and Lead Marketing
• Digital Marketing
• Relationship Marketing
• Ecommerce
• Consumer Products
• Full P&L Responsibility
• Lead Generation
• Customer Relationship Management / Crm
• Web and Digital Marketing