Eric Orton

About Eric Orton

I’m a senior marketing and GTM operations leader who helps B2B organizations scale demand generation operations with clarity, consistency, and measurable impact.I’ve spent my career partnering with Marketing leadership, demand generation, sales ops, and analytics teams to simplify how large, global marketing organizations plan, execute, and measure growth. My experience spans demand gen operations, lead management, ABM, martech modernization, operating model redesign, and M&A integration.I’m known for bringing structure without slowing teams down by building repeatable processes, aligning cross-functional stakeholders, and turning complex systems into practical, usable solutions. Increasingly, that includes applying AI and automation to improve lead-to-cash velocity, visibility, and decision-making.Today, I’m focused on improving B2B demand generation effectiveness at scale and helping teams work smarter as organizations grow.

Experience

1. Sr Manager, Demand Generation Enablement

   Visa

   Jan 2026 — Present · San Francisco, CA, US

Education

• California State University-Sacramento

  Bachelor of Science - BS, Business Administration, Marketing

Skills

• Demand Generation
• Telemarketing
• Business Analysis
• Saas
• Lead Generation
• Go-to-Market Strategy
• Sales Enablement
• Direct Marketing
• Marketing Operations
• Multi-Channel Marketing
• B2b Marketing
• Lead Management
• Marketing Automation
• Product Marketing
• Integrated Marketing
• Strategy
• Crm
• Salesforce.com
• Marketing
• Analytics
• Strategic Partnerships
• Enterprise Software
• Solution Selling
• Business Alliances
• Channel Partners
• Software as a Service (Saas)
• Partner Management
• Program Management
• Customer Relationship Management (Crm)
• Account Based Marketing
• Predictive Analytics
• Lead Scoring
• Marketing Analytics
• Data Governance
• Marketing Process Discipline
• Marketing Training and Enablement