Eric Obryan

Innovation Professional | Business Director | New Business Development

Role
Market Manager Building Envelope, Construction Solutions, Dispersion Polymers at BASF
Location
Charlotte, NC, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Eric Obryan

Eric is an award winning innovation business professional with more than 20 years experience developing, commercializing and growing new material science technologies into successful businesses. He is a subject matter expert in innovation practices and has been a contributor to both Wharton School of Business and Business Week. He brings a proven track record of leading cross functional teams to solve complex unmet needs and create new commercial and technology platforms. A dynamic business director with strong commercial and technical acumen for success in Technology and Market Assessment, Strategy Development, Strategic Marketing, Strategic Planning, Sales Management, New Business Development, Lean Innovation, and Go-To-Market Strategy. Highlights include successfully monetizing more than a half dozen new technologies, and launching 4 new brands including: GORE-TEX THERMIUM, Gore InLighten, GORE-TEX SHAKE-DRY and ACTEEV. He thrives in highly ambiguous situations where clarity and vision need to be created to guide and empower high performing teams to accomplish business objectives and deliver breakthrough solutions to new markets.Experience in apparel, technical textiles, fiber, footwear, comfort science, wearables, biocides, antimicrobials, elastomers, water treatment, polymers, flame retardants, specialty chemicals, lithium, bromine, electric vehicles, electrolytes, apparel insulation, water soluble polymers, coatings, films, membranes, adhesives, and automotive markets.

Experience

  1. Market Manager Building Envelope, Construction Solutions, Dispersion Polymers

    BASF

    Nov 2022 — Present · Charlotte, NC, US

    Market manager for acrylic dispersion polymers going into building envelope applications: solar reflective roof coatings, air weather barriers, waterproofing applications, and adhesives.

Education

  • Purdue University

    Bachelor’s Degree, Chemical Engineering

Skills

  • Cross-Functional Team Leadership
  • Product Launch
  • New Business Development
  • Sales
  • Leadership
  • Global Business Development
  • Manufacturing
  • Product Marketing
  • Product Innovation
  • Product Development

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Eric Obryan — Market Manager Building Envelope, Construction Solutions, Dispersion Polymers at BASF in Charlotte, NC, US | Unifers