Eric Neher
15 Years Building and Leading Brands in Consumer Goods | Marketing, Digital, E-Commerce, Wholesale | Beauty & Wellness Expert | CMO @ Canopy | Walmart eCommerce & Birchbox Alum
- Role
- Chief Marketing Officer at Canopy
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Eric Neher
Results oriented cross-functional e-commerce, brand and retail leader with 15 years of…
Experience
Chief Marketing Officer
Mar 2020 — Present · New York, NY, US
Managing a team overseeing all things marketing (brand and performance) at Canopy, the brand on a mission to optimize the home for beauty and wellness-Brand and product strategy, messaging, and positioning-Responsible for Shopify store & subscription business-Social media, influencer, creative, PR, brand partnerships (The Skinny Confidential, Laneige, Prose to name a few)-Oversee performance channels (acquisition & retention) including paid social, search, affiliate, SEO, email, SMS, etc-Lead wholesale/retail program (first Humidifier ever merchandised with Sephora, Babylist, Nordstrom, BlueMercury, Container Store, and more)
Education
New York University
Bachelor's Degree, Theater
2000 — 2004
Skills
- Editorial
- Brand Management
- Marketing Strategy
- Beauty Industry
- Social Media
- Competitive Analysis
- Marketing
- Multi-Channel Marketing
- Negotiation
- Marketing Management
- Digital Marketing
- Email Marketing
- E-Commerce
- Merchandising
- Social Media Marketing
- Brand Development
- Advertising
- Retail
- Management
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