Eric Mayeu

Trade Marketer @JTI

Montreal, QC, CA

Optimize product distribution, inventory levels, space allocation and fair and competitive pricing at the retail, wholesale and cash & carry and level within a predefined territory+Ensure the sound management of his/her territory in terms of data reports, trade program budgets, weekly expense account, car stock, tools and company car maintenance.+Negotiate independent retail contracts and maintain and monitor compliance for key targeted accounts that meet the criteria outlined by regional direction within assigned budget allocations and maintaining proper account information+Implement retail programs and product launches as directed, in order to maximize results and return on investment while remaining within assigned budget allocations, while ensuring compliance & timely and effective execution+Educate the trade to resell JTI-MC products through proper communication of brand attributes and use of trade support tools developed by the Sales and Marketing group and the implementation of all retail initiatives assigned by the District Sales Manager+Monitor and report compliance of all National and Regional chain agreements in his/her territory+Regularly engage retail and wholesale customers in conversation regarding their business and general industry trends, effectively communicating competitive activity on a timely basis+Present a professional image, create and maintain a good business rapport with all customers in line with JTI Corporate guidelines and code of conduct

UQAM

Certificate

Montmorency College

DEC