Eric Vallee

About Eric Vallee

I began my professional career in writing, marketing communications and public relations. About 10 years ago, I had the opportunity to learn search engine optimization (SEO) and I was hooked! I decided to pivot and go into digital marketing. Since that time, I have had the pleasure of helping numerous companies improve their digital marketing footprint through website best-practices and effective Search Engine Marketing (SEM) strategies and tactics. However, it wasn’t until I joined MTE as an in-house digital marketing manager that my expertise blossomed. This was due to a shift in my perspective. When I worked at an agency doing digital marketing, I viewed everything in terms of visits and goal conversions as tracked by Google Analytics. I assumed that these were what companies – and the people who run them – cared about. This definitely wasn’t the case. Senior management at a company think in terms of revenue, which is driven by sales leads that turn into sales opportunities. What I’ve learned is that at a lot can happen between someone going to your website and converting (either through a phone call or completion of a web form), and them becoming a sales lead, and finally a sales opportunity. In order to ensure this happens, you need to have a variety of solid processes in place. You need additional processes in place to tie sales opportunities to revenue! Now when I examine website visits and goal conversions in Google Analytics, I look at them as leading indicators to help gauge how effective I am going to be in driving sales leads and opportunities. I would welcome a conversation over the phone or while meeting for a cup of coffee. You can reach me at 41••••••30 or e••••••••@gmail.com. TOP SKILLS Digital Marketing Search Engine Optimization (SEO) Search Engine Marketing (SEM) Pay-Per-Click (PPC) Website Management & Strategy Lead Management Content Creation

Experience

1. Marketing Manager & Sales Support Specialist

   Tekra

   Apr 2020 — Present · New Berlin, WI, US

   Oversee $100K search marketing budget and manage digital marketing agency. Score web leads and assign to appropriate sales staff to maintain high close rate. Direct content generation and social media processes to drive sales leads. Utilize CRM to created targeted campaigns for email marketing.

Education

• University of Wisconsin-Milwaukee

  B.A., Communications

  1986 — 1989