Eric Lucie

About Eric Lucie

An accomplished, senior marketing professional with broad experience defining and executing strategic and tactical marketing programs across both matrixed and linear organizations. Experienced in developing both short-and long-term consumer-focused business plans that address every stage of a consumer’s journey to ensure growth in market share and positive ROI. Highly organized and motivated, with an ability to think both strategically and creatively, and with executional precision.DEMONSTRATED SUCCESS RECORD IN:• Acquiring new and retaining existing customers through strategic, timely, cost effective marketing efforts via owned, earned and paid channels.• Understanding core message of a brand, and conveying message to consumers in a relevant and meaningful manner.• Successful working both autonomously and in team settings. • Efficient and detailed analysis that provides direction to current and future marketing plans and strategies.

Experience

1. Senior Director - Strategic Marketing

   Northwell Health

   Oct 2019 — Present

   Develop and implement short and long-term go-to-market strategic marketing campaigns leveraging paid, owned, and earned media tactics on both a regional and hyper-local scale.• Create integrated system-wide marketing strategies across a variety of clinical service lines and facilities that drive engagement and deliver impactful ROI.• Lead a marketing team by developing staff members and building consensus for programs and goals that support business objectives.• Optimize each stage of the customer journey from awareness and lead generation to conversion and retention.• Provide analytics and logistics support to further the goals of marketing.• Establish new lead gen strategies as models that drive positive ROI.• Plan and implement awareness driving campaigns that help strengthen brand, defend position and increase current market share footprints.• Ability to proactively and independently identify opportunities for improvement and drive enhanced results.• Partner with CIA data team to integrate CRM capabilities to drive consumer-centric approach via audience list specifications, consumer mosaics, segmentation tools, engagement insights, and automation capabilities.• Create and expand content promotion strategies to build brand equity, nurture leads and drive conversions.• Quantitative and qualitative analysis to gain consumer insights to help inform strategic marketing initiatives.• Perform strategic planning including market and competitive research and analysis to identify potential threats, gaps and opportunities.• Superior relationship management and communication skills and demonstrated ability to engage and collaborate well with all levels. Strong ability to get things done.• Develop, track and report on metrics and success criteria for all marketing initiatives.• Reconcile monthly expenses and setting yearly budgets to meet evolving corporate needs.• Lead and mentor team members and serve as a thought leader for internal business partners.

Education

• Cornell University

  Certificate in Healthcare Leadership, Healthcare Administration and Management

  2017

• St. Joseph's University New York

  Bachelor of Science - BS, Business Administration and Management, General

Skills

• Partnership Marketing
• Integrated Marketing
• Marketing Strategy
• Lead Generation
• Customer Acquisition
• Consumer Marketing
• Sem
• Publishing
• Digital Marketing
• Digital Media
• Competitive Analysis
• Creative Direction
• Market Planning
• P&L Management
• Database Marketing
• Marketing
• Segmentation
• Marketing Management
• Email Marketing
• Marketing Communications
• Online Advertising
• Direct Mail
• Direct Marketing