Eric Lonsway
Global Business Strategist | Product Creation Innovator | Consumer Insights Expert | Builder and Leader of Empowered Teams | Let me help you create an ownable, scalable business that cuts through the white noise.
- Role
- Senior Director of Product Creation Mercandising for Footwear and Softline at JOOLA
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Eric Lonsway
Experienced Senior Executive with a demonstrated history of growing multiple companies’ top and bottom lines in the athletic performance and lifestyle industries. Global Strategist/Brand Builder - I have set-up or reignited many businesses and categories for major brands in their respective industries in Europe, Asia, and North America.Product Creation Innovator - By making the complex, simple, I can guide my teams to take a commonsense approach to solving consumer problems and innovate with agility.Consumer Insights Expert – I observe consumers and critically analyze data to see product/business opportunities and trends that fit within the company’s growth strategy.Inclusive Leader - I coach and empower teams to do the right thing for their businesses by creating an atmosphere where they are not afraid to fail, and everyone can contribute.
Experience
Senior Director of Product Creation Mercandising for Footwear and Softline
Jul 2025 — Present
Education
UCLA
BA, Economics
1983 — 1988
Skills
- Apparel
- Retail
- Fashion
- Sourcing
- Sporting Goods
- Sportswear
- Creative Direction
- Management
- Product Marketing
- Footwear
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