Eric Loferski

About Eric Loferski

I\'m an energetic and strategic marketing executive with a positive approach to coaching and developing employees to maximize their potential and company goals. Throughout my career, I\'ve been fortunate to help drive and strengthen some of Wisconsin\'s best consumer and industrial brands. With a background in communication, finance, innovative product development, marketing, and sales management, I have a broad range of leadership experience. Most recently, I\'ve mentored and motivated teams to deliver business growth by creating and executing marketing strategies that engage customers and drive demand.Specialties: Corporate strategy, brand strategy, marketing strategy, team leadership, coaching and developing employees, internal and external communications, product development and management, brand management, mergers and acquisitions (M&A) including integration, B-to-C (B2C) and B-to-B (B2B) product marketing, lead generation and nurturing, digital marketing including website management, e-mail / lifecycle marketing, social media and e-commerce, advertising including digital display campaigns, pre-roll video, print, and both broadcast and cable TV campaigns, public relations, OEM and licensing relationships, and sports sponsorships.

Experience

1. Director of Marketing & Product Management

   Visa Lighting

   Sep 2023 — Present · Milwaukee, WI, US

   As a part of the executive leadership team, responsible for all marketing and product management through an active hands-on approach as well as directing and developing an internal staff of four, and coordinating with external agency and freelance resources to accomplish company goals.

Education

• University of Wisconsin-Whitewater

  Bachelor of Business Administration - BBA, Finance

• Marquette University

  Master of Business Administration - MBA, Marketing

• Mauston Area High School

  High School Diploma, Business

Skills

• Digital Marketing
• Marketing Management
• Market Analysis
• Email Marketing
• Sales Operations
• Pricing Strategy
• Market Research
• Marketing
• Advertising
• Sales
• Market Planning
• Social Media Marketing
• Retail
• B2b
• Team Leadership
• Trade Shows
• Online Advertising
• Marketing Research
• Integrated Marketing
• Brand Management
• Cross-Functional Team Leadership
• Marketing Strategy
• Consumer Products
• Strategic Planning
• Product Management
• Competitive Analysis
• Product Development
• Creative Direction
• Sports Coaching
• Public Relations
• Pricing
• Product Launch
• Brand Development
• Team Building
• Management
• Leadership
• Coaching
• Business-to-Business (B2b)
• Product Marketing
• Marketing Communications