Eric Little
Revenue & Operations Executive | Ex–NBA/WNBA Team VP | Scaling Growth via Sales Strategy, Data & Fan Engagement
- Role
- Executive Director, Strategic Partnerships at Intersport
- Location
- Peoria, AZ, US
- LinkedIn followers
- 500 followers
About Eric Little
Areas of Expertise• Accelerate Revenue Growth• Retain & Grow Customers • Elite Customer Service • AI-Driven Sales & Service • Lead & Mentor Staff • Gain Executive Buy-In• Make Data-Driven Decisions • Improve Processes • Data Visualization• Manage Budget & ProfitabilityAccomplishments:• Achieved 133% ticket sales revenue growth from 2021 to the present• Utilized AI-driven e-mail software that led to over $3M in new business• Built membership model for Suns and Mercury season tickets• Top-2 renewal percentage in the NBA for 2022-23 season• Top-3 Season Ticket member satisfaction and customer service in the NBA survey for the 2017-18 season• Activated secondary market strategies that have led to 37% increase market share growth since 2019• Created monthly sales rep commission process that significantly improved accuracy and satisfaction• Implemented AI-drive website chat software that led to 141% growth in engagement• Established customer and employee referral programs that led to over $1M in new business • Built game-night team of twenty people to assist customers in mobile ticket transformation• Selected and activated third party sales SMS tool• Planned and executed several person customer events
Experience
Executive Director, Strategic Partnerships
Oct 2025 — Present
Education
University of Central Florida
MBA/MSBM, Sports Business
2007 — 2009
University of Vermont
BS, Business Administration
2003 — 2007
Skills
- Sports Management
- Sports
- Event Planning
- Event Management
- Sports Marketing
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