Eric L. Cruz
Chief Revenue Officer @Propy Inc
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WORK HISTORY
Chief Revenue Officer @Propy Inc
St. Petersburg, FL, US
As CRO at Propy, the core responsibility is to oversee and integrate all revenue-generating functions, including sales, marketing, customer success, and partnerships, to drive the company’s top-line growth. This role involves setting and executing a unified revenue strategy, aligning cross-functional teams, and ensuring marketing and sales initiatives are coordinated for maximum impact.Job functions include managing revenue forecasting and performance metrics, identifying and scaling new revenue channels, optimizing pricing and go-to-market strategies, and building partnerships for business expansion. As CRO I also partner with product and finance teams on growth initiatives, define targets, enable customer retention strategies, and communicate performance and strategy progress to executive leadership and the board.This role blends high-level strategic planning with hands-on team leadership. Key results for the position are revenue growth, effective team alignment, and innovation in delivering value to customers and partners, keeping Propy at the forefront of PropTech advancement.
EDUCATION
University of La Verne
Bachelor of Business Administration - BBA
ABOUT ERIC L. CRUZ
Dynamic, performance-focused, and goal-driven professional, with wide-ranging experience in sales operations and project management. Adept at developing and implementing innovative sales strategies to close multiple deals, surpass sales quotas, and further drive company revenue and profitability. Known as an effective leader, capable of overseeing diverse individuals to accomplish sales initiatives in line with business sales goals. Armed with exceptional communication and interpersonal aptitudes for building productive relationships with existing and prospective clients and other professionals. Highlights of Qualification- 10+ years’ combined experience in sales operations and project management- In-depth knowledge of modern sales practices and strategies- Proven record of success in building client relationships and securing sales- Superior communication, problem-solving, and organizational skills- Professional proficiency in MS Office Suite, Google Suite, Salesforce, Slack- Ability to manage multiple projects in a fast-paced environmentOutside of the office, I enjoy spending time with my friends and family, traveling the world, taking my dog to the park and on walks/jogs, reading, and many adventures. I enjoy networking and connecting with others, so please don\'t hesitate to reach out if you would like to chat!
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