Eric Kaulback
Senior Revenue & Monetization Leader | Commercial Operations, Ad Monetization & Partnerships
- Role
- Senior Head of Endemic Product Operations at Better Collective
- Location
- Philadelphia, PA, US
- LinkedIn followers
- 500 followers
About Eric Kaulback
I lead revenue and monetization strategy for digital media platforms, specializing in ad monetization, commercial operations, and cross-functional execution in regulated environments.I’ve helped build, scale, and optimize monetization systems across large sports media brands. Most recently working on expanding proven North American frameworks to a global portfolio. My work sits at the intersection of partnerships, product, engineering, data, content, and legal, ensuring that every impression is monetized as efficiently as possible given market dynamics, deal structures, and audience behavior.I\'m relied on to translate strategy into execution, unblock complex issues, and ensure revenue systems work efficientlyI’ve built affiliate and monetization programs from the ground up, supported businesses through acquisition, and helped leadership teams operate with confidence that revenue optimization is running at full capacity.
Experience
Senior Head of Endemic Product Operations
Oct 2025 — Present
Education
American University
Master of Science - MS, Sports Analytics and Management
2020 — 2021
Temple University Rome (Study Abroad Program)
Business, Economics
2016 — 2016
University of Pennsylvania
Certificate, Operation Analytics
2020 — 2020
Saint Joseph's University
Bachelor of Science - BS, Business Administration, Economics
2014 — 2018
Skills
- Customer Service
- Public Speaking
- Leadership
- Social Networking
- Customer Satisfaction
- Microsoft Word
- Microsoft Excel
- Powerpoint
- Microsoft Office
- Social Media
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