Eric Johnson

About Eric Johnson

Marketing executive with nearly 20 years of experience in driving revenue for industry-leading media brands. I’m a proven leader in moving new and existing brands, and revenue partners, forward on all media platforms: digital, social, mobile, video, print, broadcast, and experiential. My specialties: Revenue generation; creative development and execution; innovative branding and go-to-market positioning; talent development, management, and mentoring; native and video storytelling; client-specific solutions; product development; production (i.e, video, events); executive leadership; client relationships; communications, PR, and speaking engagements

Experience

1. SVP, Marketing Peacock and Digital Partnerships

   NBCUniversal

   Jan 2017 — Present · New York, NY, US

   Create ROI-driven solutions across Peacock for leading marketing partners • Launch marketing lead for Peacock - worked on the original and ongoing positioning; client partner communication and relationships; building the marketing team, processes, and structure; developing of ad products and awareness; custom research positioning; content partnerships; execution of client creative (often tied into IP); and development of Peacock\'s client streaming council• Responsible for creating brand partnerships tied into content for NBCU/Peacock’s scripted series (comedies and dramas); Peacock movies; and news properties (cnbc, msnbc, Nightly News, Meet the Press)• Develop marketing solutions for cross-company audiences’ (i.e, DEI) and seasonal efforts (i.e, Holiday, etc.) • Responsible for GTM strategy for streaming and digital ad products• Develop audience solutions utilizing first and third-party data• Build client partnerships with NBCU’s utility apps (Fandango, Rotten Tomato, etc.)

Education

• Saint Louis University

  Bachelor Degree

  1991 — 1995

Skills

• Integrated Marketing
• New Media
• Digital Strategy
• Digital Marketing
• Digital Media
• Brand Development
• Interactive Marketing
• Strategic Partnerships
• Direct Marketing
• Social Media
• Social Media Marketing
• Advertising
• Magazines
• Marketing Communications
• Advertising Sales
• Online Publishing
• Content Strategy
• Marketing Strategy
• Online Marketing
• Content Development
• Publishing
• Creative Direction
• Online Advertising
• Marketing
• Mobile Marketing