Eric Johnson
Director of Research at Atlanta Convention and Visitors Bureau
- Role
- Director of Research at Atlanta Convention & Visitors Bureau
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
Experience
Director of Research
Atlanta Convention & Visitors Bureau
Jun 2010 — Present · Atlanta, GA, US
Developing the role of research in the organization to improve strategic and marketing decisions. Regularly engaging with organization executives and variety of departments to construct on-going research programs, tools, and ad-hoc studies to serve diverse needs.Key projects include:Authoring an internal white-paper containing an audit of key organizational metrics and outlining new and improved metrics. Introducing data visualization software (Tableau) to organization to mine CRM data and identify unique sales opportunities; developed multiple interactive dashboards. Coordinated support from and led adoption of refined model for estimating economic impact for multiple organizations including state-level department of economic development, local convention center, local sports commission and event clients. Developed forecasting model for revenue for next 12-months utilizing multiple data sources and statistical techniques.
Skills
- Analysis
- Consumer Insights
- Market Research
- Qualitative Research
- Marketing
- Customer Insight
- Tourism
- Research Design
- Strategy
- Quantitative Research
- Marketing Research
- Research
- Data Visualization
- Data Analysis
- Segmentation
- Survey Design
- Spss
- Analytics
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