Eric Johnson

About Eric Johnson

I\'m an effective and results-driven sales leader with many years of experience building capacity, bolstering major revenue growth, and maximizing the success of business development efforts. I diligently lead teams towards continuous improvement and development with a focus on increasing productivity, efficiency, and effectiveness. I consistently apply strong financial acumen, relationship building, and negotiation skills with a talent for developing mutually beneficial business deals, fostering key partnerships, and working with limited time and resources. Some of my core competencies include: Sales & Marketing Team Leadership Revenue & Profit Growth Communication & Negotiation Relationship Building & Management Financial Management & Budgeting Strategic Planning & Business Development Training, Coaching, & Professional Development

Experience

1. Director of Sales

   BET

   Sep 2021 — Present · NY, US

   Effective sales leader with accountability for steering and driving the success of teams of junior and senior sales professionals; manage several of BET’s largest advertising accounts with a focus on continuous growth, expansion, and operational excellence.> Sales Management: Directly pitch, negotiate, and close large, complex sponsorship and partnership deals with elements that included linear TV, digital/social, and on-the-ground experiential activations. Negotiate digital/streaming media deals including advanced targeting and programmatic deals.> Professional Development: Apply subject matter expertise to provide training and coaching to the sales team on pitching new business, growing existing business, relationship building, presentation skills, and negotiation tactics.> Strategic Planning: Develop effective and evidence-based monthly, quarterly, and annual sales growth strategies for the sales team.> Relationship Management: Conduct regular meetings with senior leadership at advertising agencies and advertising brands to strengthen relationships and ensure alignment with needs and requirements.> Team Collaboration: Collaborate closely with creative teams to develop tailored sponsorship/partnership activations based on advanced knowledge client business needs.Highlights- Consistently grew ad spend of major accounts by double digits year-over-year- Met/exceeded $50M team annual quota; consistently over achieve sales targets.

Education

• University of South Carolina

  BS, Business & Economics

• Columbia University

  Master of Business Administration - MBA

  2009 — 2011