Eric Epstein

About Eric Epstein

Senior marketing leader and executive advisor. Classically trained creative and strategic marketer with experience across brand marketing, strategy, insights, new product development, global marketing, digital marketing, and consumer/customer experience in the CPG and retail industries. Ability to think and act entrepreneurially in both small and large ($1B+) brands and portfolios. Thoughtful people leader with a passion for helping others succeed. More than anything, committed to fostering a fun and creative workplace culture while delivering results.Expertise: Brand StrategyPortfolio Management and StrategyStrategic PlanningConsumer/Customer InsightIntegrated Marketing Communications (IMC) DevelopmentDriving Sales and Marketing AlignmentChange ManagementChannel MarketingAdvertising/Campaign DevelopmentDigital MarketingBrand PositioningAgency ManagementConsumer ExperienceCustomer ExperienceCategory Expertise: Confectionery, Snacks, Plant-Based Dairy, QSRInnovationNew Product Development

Experience

1. VP, CMO Executive Partner

   Forrester

   Mar 2022 — Present · Cambridge, MA, US

   I support marketing leaders with objective, strategic guidance to help them tackle their toughest challenges and advance their transformational goals within the organization. I leverage Forrester’s deep subject matter expertise and forward-looking focus on customer obsession, combined with my own experience as a marketing executive and empathetic leader, to provide advice and coaching tailored to a client’s individual context.

Education

• MIT Sloan School of Management

  Certificate, Digital Marketing Analytics

• Northwestern University - Kellogg School of Management

  MBA, Marketing, International Business, Social Enterprise

  2006 — 2008

• University of Pennsylvania

  BA, Magna Cum Laude, Anthropology; Minor in Chinese Studies

  1997 — 2001