Eric Hawes

About Eric Hawes

Accomplished executive with domestic and international experience in eCommerce strategy…

Experience

1. Chief Executive Officer

   Arctic Cool

   Jan 2019 — Present

   Arctic Cool is a, privately owned and operated 100% eCommerce apparel and accessory brand. Reporting to the ownership group/board and overseeing 5 direct reports with a total team size of 30. Oversight includes marketing and customer acquisition (SEO, Paid Search, Paid Social, Affiliate), Product and Merchandising, Creative (Brand and Product), Development, Sourcing and Logistics (Both domestic and international) and Licensing. • Responsible for 525% top line revenue growth in 3+ years. • Responsible for 433% bottom line profit growth in 3+ years. • eCommerce KPI category statistic highlights: o Conversion: 22% increase o AOV: 25% increase • Successful implementation of category management strategy to product and merchandising teams leading to sku reduction of 50% • Successful implementation and migrations including software stack upgrades: o Website: WooCommerce → Shopify Plus o Email: MailChimp → Klaviyo o Launched SMS/MMS → Attentive o Launched Community Management and Loyalty → Loyalty Lion o Launched Reviews Platform → Okendo o Launched Affiliate Platform → AvantLink o Launched CRM Platform → Gorgias • Onboarded agency functions to in-house teams o Functions include: Email / SMS Marketing Team, Community Experience Team (loyalty positioning and messaging), Design Team, Social Media Platform Management Team.

Skills

• Management
• Sap
• Retail
• Microsoft Excel
• Business Planning
• Apparel
• Manufacturing
• Accessories
• Brand Management
• Merchandising
• Recruiting
• Supply Chain Management
• Program Management
• Strategy
• Project Management
• Fashion
• Product Management
• Sales
• Marketing Strategy
• Product Marketing
• Customer Service
• Market Research
• Marketing
• Trend Analysis
• Product Development
• Leadership
• Visual Merchandising