Eric Hastings

About Eric Hastings

Driven and motivated Product Line Manager. Passionate about creating Apparel for the world\'s greatest athletes fueled by insights, innovation, and problem solving. Focused on creating simplified product strategies to serve athletes and consumers. Natural leader of cross-functional creation team and strong ability to communicate effectively with Design and Technical Development. Current role is creating the future of Golf Apparel through authentic product innovations and storytelling.

Experience

1. Senior Product Line Manager

   耐克

   Feb 2023 — Present · Beaverton, OR, US

   Managed Nike Golf’s Men\'s Apparel portfolio: Polos / Pants / Shorts / Midlayer / Outerwear / Headwear- Collaborated with Sports Marketing and Tier 1 Athletes to develop major moment Apparel scripting- Conducted focus groups with athletes and consumers tailored to identifying problems and opportunities around product innovations/solutions- Articulated seasonal product strategies and technical benefits to various audiences- Presented and influenced Merchandising / Sales / Brand at key seasonal gates and intersections- Organized, communicated, and handed-off briefs to design on Athlete* insights and business/marketplace opportunities- Partnered closely with Tech Development, Design, and Merchandising to create highly functional triads- Communicated decisions with cross-functional partners to keep teammates informed and the product creation process moving.

Education

• University of Oregon

  Bachelor of Science - BS, Journalism

  2003 — 2007

Skills

• Sporting Goods
• Sales
• Merchandising
• Social Media Marketing
• Management
• Marketing Strategy
• Marketing
• Apparel
• Training
• Sap
• Account Management
• Retail
• Sales Management
• Customer Service
• Leadership
• Event Planning