Eric Graham

About Eric Graham

As Channel Manager for Truck-Bus-Radial at Bridgestone Americas, I manage a substantial dealer backend marketing budget and lead pricing, incentive design, promotional planning, and channel strategy to drive profitable growth and build stronger dealer relationships.I oversee end-to-end channel initiatives — from developing national sales and product-launch programs to negotiating complex contracts and pricing structures across retail, fleet, and government channels. My goal is always to improve margins, enhance performance, and create programs that truly work for our dealers.Previously, as Manager of Commercial Analytics and Reporting, I led a team of analysts focused on delivering clear, actionable insights through Alteryx and Tableau to help sales leaders and executives make better decisions.I’m passionate about blending strategic thinking with solid analytics to deliver real results in channel management. I’d love to connect with others who are working in similar areas!

Experience

1. Channel Manager - Truck-bus-radial

   Bridgestone Americas

   Feb 2025 — Present · Nashville, TN, US

   Manage an $80M dealer backend marketing budget, optimizing investment allocation across programs, incentives, promotions, and delivery‑commission structures to drive profitable channel growth-Lead end‑to‑end channel pricing and program strategy, including incentive design, backend marketing structures, promotional planning, and cross‑BU alignment to strengthen dealer engagement and national channel performance-Direct the full transition to a cash‑based CSR rewards system for the dealer network, overseeing operational design, governance, communications, and execution with internal teams and external technology partners-Deliver high‑impact national sales and product‑launch programs, including performance incentives, seasonal promotions, and integrated multi‑channel campaign calendars that support year‑over‑year volume and product‑mix improvement-Spearhead complex contract and pricing negotiations across retail, fleet, and government channels to enhance margins, strengthen program consistency, and address cost‑to‑serve challenges within the network-Develop and deliver dealer‑facing programming materials and digital assets, ensuring clear communication of annual program updates, pricing structures, incentives, and value propositions to support field and channel execution.

Education

• Haslam College of Business at the University of Tennessee

  Bachelor’s Degree, Logistics, Materials, and Supply Chain Management

  2013 — 2017