Eric G.

About Eric G.

With over a decade in the marketing field, my journey has culminated in my current role as Manager of Marketing at EXSIF, where I leverage a rich blend of strategic planning and digital innovation. My mission is to intersect compelling content with targeted marketing approaches, driving brand growth and enhancing user experience. At EXSIF, my aim is to uphold the company\'s mission through dynamic marketing strategies, while my diverse background infuses fresh perspectives into our campaigns.At Colson Group - USA, my role as Product Marketing Manager revolved around spearheading go-to-market strategies and optimizing the customer journey through meticulous SEO and multimedia content. By managing metric dashboards and KPIs, I ensured that our campaign activities were not only creative but also quantifiably tied to our revenue goals. My collaborative efforts with product management and strategic partners were instrumental in aligning our messaging with key buyer insights, setting the stage for successful product launches and sustained market engagement.

Experience

1. Manager of Marketing

   Exsif

   Jul 2023 — Present · Chicago, IL, US

   At EXSIF, I’ve had the opportunity to wear many hats — leading strategic marketing, driving segment-based growth, and shaping customer engagement in the world’s largest ISO tank leasing company. My role bridges global market insights with actionable commercial strategies, ensuring that our customers — from chemical majors to energy innovators — get more than just equipment; they get a true partner.Over the years, I’ve built a track record of launching value-driven initiatives, creating go-to-market strategies across industries, and pushing the business toward smarter, more sustainable leasing solutions. I’ve helped shift our marketing from passive to proactive — enabling sales, educating the market, and driving measurable impact.I thrive in cross-functional environments, working closely with commercial, operations, and technical teams worldwide to deliver results. Whether it\'s mapping complex markets, launching a new digital campaign, or helping a customer navigate mode conversion, I bring a can-do, customer-first mindset to everything I do.

Education

• Alma College

  Bachelor of Arts (B.A.), Mass Communication/Media Studies

  2008 — 2012